The Evolution of Casino Loyalty Programs
Casino loyalty schemes have evolved significantly over the decades, changing the way gamblers interact with gaming locations. These systems are created to incentivize frequent visitors with multiple rewards, including no-cost play, food, and privileged access to events. According to a 2023 report by the American Gaming Association, nearly 70% of casino visitors engage in some form of loyalty scheme, showcasing their importance in customer fidelity. One prominent person in the advancement of contemporary loyalty initiatives is Jim Murren, the previous [...]